The MeetingMetricssm online service is based on 25 years of meeting measurement experience of its parent company, GuideStar Research.
GuideStar has been a pioneer and leader in measuring large group meeting results for over two decades with its Meeting Productivity Process (MPP) which measures the psychological and behavioral impacts of large group meetings. Provided by GuideStar’s staff of research professionals, Ph.D.-level organizational psychologists, the MPP has delivered dramatic, measurable results for many Fortune 500 companies looking to get more from their corporate meetings and events – and more from their critical business relationships.
Over the past two years, GuideStar has developed the new MeetingMetricssm online service built on the proven foundation of the MPP. In collaboration with the ROI Institute, GuideStar has integrated, as a user option, the highly respected meeting financial ROI measurement methods of the ROI Institute into the MeetingMetricssm service.
The online integrated system is comprised of a set of applications designed expressly for the use of meeting professionals. Some of the applications in the system are advanced 2nd generation, like our real-time Online Report Centers (ORC) and our mail manager. Other applications, like the meeting survey questionnaire builder, with its unique built-in heuristic intelligence and large inventory of proven meeting survey and measurement questions, have been developed more recently to enable meeting professionals to achieve professional results without research or measurement expertise.
Incorporating the feedback of leading corporate and association meeting professionals, the MeetingMetricssm service meets the real-world needs of meeting professionals for a measurement system that is effective, efficient, affordable, easy to learn and easy to use.
- Become an essential resource of information about meeting content and meeting communications strategies
- Become an expert in measuring and optimizing meeting results
- Become an internal consultant on how to satisfy meeting participants needs
- Demonstrate the results, strategic value and contributions (ROI) of each meeting towards achievement of the organizational goals
- Become the central resource for information about meeting and event effectiveness, ROI and trend analysis in their organization
- Earn a seat at the strategic meeting management table
Our goal is to provide “best in class” comprehensive, professional meeting measurement resources that are especially easy to use for meeting professionals. A multi-faceted collection of user support services is available to assure success in working with MeetingMetricssm.
- A knowledgeable support staff available by e-mail and phone to answer questions and provide guidance on how to use the system
- Online “how to” visual orientation and training presentations for new users
- Professional meeting measurement experts, staff Ph.D.-level organizational psychologists, available by phone for consultation and guidance as well as optional data analysis, written reports and meeting recommendation services
- An online MeetingMetricssm user community accessible directly from the MeetingMetricssm online system
- Helpful FAQs throughout the system
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