Ira Kerns founded MeetingMetricsSM in 2006 and formed its parent, GuideStar Research, in 1987 in New York City. He is the firm's Managing Director. GuideStar is a Web-centric survey research firm specializing in the measurement and quality improvement of its clients' primary business relationships - with employees, customers, distribution channel networks, licensee/franchise networks and alliance partners.
Organizational communications research is one of GuideStar's core capabilities - measuring and consulting on the effectiveness of an organization's communications effectiveness through communications audits and large group meeting measurement.
Kerns leads a staff of experienced research analysts and consultants, predominantly Ph.D. level professionals specializing in organizational and social psychology. The combined GuideStar-MeetingMetrics staff is supported by an extended network of research professionals in North America.
The firm has developed proprietary, validated methods and technologies for diagnosing, measuring and analyzing the quality of relationships between organizations and the groups that matter most to their success. Kerns is the primary collaborator with Howard V. Perlmutter, Ph.D. and Emeritus Professor, The Wharton School, University of Pennsylvania, in the development of Deep DialogSM relationship research methodology and analysis.
As the firm's Principal Consultant, Kerns is a trusted advisor to the senior leadership of GuideStar's clients, Kerns provides strategic counsel on the improvement of key relationships that impact the firm's clients' business outcomes.
Kerns is a pioneer in the measurement and productivity improvement of large group meetings and events using pre- and post-event surveys and measures which he developed originally as the Meeting Productivity Process (MPP) in the early 1980's.This process is the methodological foundation for the MeetingMetrics online service.
Kerns has extensive experience in the meeting industry. Before founding GuideStar and developing MeetingMetrics, Kerns was Chairman of Creative Establishment, Inc., a leading national corporate communications agency for seventeen years. CE specialized in premier meeting and event programs for Fortune 500 companies, specifically, the design, production and staging of major corporate meetings, shows, teleconferences and other communication events as well as award winning audio/visual presentations video, film and multi-image and corporate communication programs
As a writer and creative director, Kerns has designed and scripted literally hundreds of executive meeting presentations. The company was the most awarded production firm in industry festivals, primarily AMI and the New York Film and TV Festival, for three years in succession. Among CE's major innovations was the development of audio/visual adaptations of important business books such as "Megatrends', "In Search Of Excellence" and "The Marketing Imagination"
Mr. Kerns was a founding member of MPI, Meeting Professionals International, and a director and past President of CAPA, the Chicago AudioVisual Producers Association, comprised of over sixty member firms.
Mr. Kerns also founded the Chicago Coalition, an organization of over 20,000 professionals to protect the community from runaway productions and revitalize the television commercial industry in Chicago. The revitalization, growth and prosperity of the production industry in Chicago during the seventies is acknowledged to be a result of the Coalition's formation and actions.