Return On Event are the psychological and behavioral dimensions on which large group meetings and events have a direct impact on participants of the experience.
The Core-7 Dimensions measured and applied by MeetingMetricsSM have been used successfully by GuideStar Research in meeting measurement for over two decades. GuideStar staff psychologists have refined our meeting measurement methods in actual practice, working with clients to optimize and measure the results of their major events.
Return On Investment (ROI) are the financial impacts and outcomes that are the expected benefits of the investment made by an organization sponsoring a large meeting or event. The ROI Institute is recognized as the world’s leading practitioner and educator in the field of ROI measurement of training programs.
Dr. Jack Phillips, President of the ROI Institute has, for the past several years, applied the Institute's ROI method to the challenge of measuring the financial ROI of large group meetings and events. He and his colleagues have been providing training workshops and consulting services to meeting professionals sponsored by MPI and PCMA, the leading associations in the meeting industry.
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