GuideStar Research, MeetingMetricssm parent research firm, has been a pioneer and leader in measuring large group meeting results for nearly two decades. GuideStar’s exclusive Meeting Productivity Process (MPP) has delivered dramatic, measurable results for many Fortune 500 companies looking to get more from their corporate meetings and events – and more from their critical business relationships.
Our measurement process is integrated into the MeetingMetricssm online service so meeting planners and executives can implement this process easily and efficiently to achieve professional results.
Discovery is the first part of our pre-meeting gathering of baseline information about the meeting. Using online and offline interviews, the Discovery process focuses on determining what objectives the meeting sponsors and meeting participants (consumers of the experience) want the meeting to accomplish to be of high value for them and their reasons for these needs.
Discovery is a relatively quick process involving a small group of meeting sponsors (key executive leaders) and selected representatives of prospective meeting participants (usually no more than 20 people).
Using the knowledge gained from Discovery, a survey questionnaire is prepared to validate and extend our understanding of the entire population of meeting participants’
needs and quantifies their baseline attitudes, perceptions, beliefs, commitment levels, abilities and preferences for the meeting. MeetingMetricssm’ intelligent questionnaire builder and extensive question inventory enables the meeting planner to develop a professional-level, pre-event survey questionnaire quickly and easily.
When financial ROI objectives and measurement are included in the process, the financial impacts and business objectives will also be included in the Discovery and pre-event online survey to also establish these baselines. ROI measures are built into the MeetingMetricssm online system and are available as an option when needed.
After the pre-event survey, the meeting planning, design and production teams use the information gained from the survey to develop and produce the event.
Post-meeting, the MeetingMetricssm system will assist the meeting professional to develop a post-event survey questionnaire based on the pre-meeting questionnaire already saved in the system.
This survey will be comprised of benchmark tracking questions from the pre-event survey plus new Core-7 and ROI questions related directly to the participants’ meeting experience. As data is collected, the system places the data into the user’s custom-branded Online Report Center (ORC) in real-time.
In the ORC, users can choose from a variety of pre-formatted reports and customize them with a few mouse clicks – professional meeting research report results easily generated. The overall set of Post-Event Reports includes a Return On Event Report which provides specific, quantified meeting results, post-meeting changes and calculations of the return on the client's total meeting investment.
MeetingMetricssm users know exactly how their meeting affected peoples' Core-7 Meeting Dimensions, can track post-meeting business results and have the key information they need for follow-through actions after the meeting and for future meeting planning.
Using the MeetingMetricssm service online, a user can develop a special ROI post-event impact survey to collect the necessary data for the system to calculate and report on the meeting’s financial ROI and business impacts.
MeetingMetricssm provides guidance and support for ROI measurement studies for users who elect to use this measurement application within the MeetingMetricssm online system.
For more information on the meeting ROI measurement services in the MeetingMetricssm system, go to Meeting ROI.
You can also read the much quoted and reprinted article by Ira Kerns, which provides an in-depth explanation of how this research method works and the results it has achieved for a number of major corporations.
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